-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, P2d2FFdDvmxRLXU3/DNrzt4CXY2/ECvsfr+FzNIAmeZz42AF49825ubBIJr+Lbib EREP+l+T6PDYVr1u2Rd98A== 0000921530-05-000163.txt : 20050215 0000921530-05-000163.hdr.sgml : 20050215 20050214173327 ACCESSION NUMBER: 0000921530-05-000163 CONFORMED SUBMISSION TYPE: SC 13G/A PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20050215 DATE AS OF CHANGE: 20050214 GROUP MEMBERS: ERIC SEMLER FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: SEMLER ERIC CENTRAL INDEX KEY: 0001162095 FILING VALUES: FORM TYPE: SC 13G/A BUSINESS ADDRESS: STREET 1: C/O PALI CAPITAL STREET 2: 350 PARK AVE 4TH FL CITY: NEW YORK STATE: NY ZIP: 10022 BUSINESS PHONE: 212 650 9811 SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: GREY GLOBAL GROUP INC CENTRAL INDEX KEY: 0000043952 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING AGENCIES [7311] IRS NUMBER: 130802840 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G/A SEC ACT: 1934 Act SEC FILE NUMBER: 005-19088 FILM NUMBER: 05613114 BUSINESS ADDRESS: STREET 1: 777 THIRD AVE CITY: NEW YORK STATE: NY ZIP: 10017 BUSINESS PHONE: 2125462000 MAIL ADDRESS: STREET 1: 777 THIRD AVE STREET 2: 777 THIRD AVE CITY: NEW YORK STATE: NY ZIP: 10017 FORMER COMPANY: FORMER CONFORMED NAME: GREY ADVERTISING INC /DE/ DATE OF NAME CHANGE: 19920703 SC 13G/A 1 greyglobal_13ga1-esemler.htm AMENDMENT NO. 1

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

Under the Securities Exchange Act of 1934
(Amendment No. 1)*

GREY GLOBAL GROUP INC.
(Name of Issuer)

Common Stock, $.01 par value per share
(Title of Class of Securities)

39787M108
(CUSIP Number)

December 31, 2004
(Date of Event which Requires Filing
of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

[  ]        Rule 13d-1(b)
[X]        Rule 13d-1(c)
[  ]        Rule 13d-1(d)

*The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

Continued on following pages
Page 1 of 6 Pages

SCHEDULE 13G

CUSIP No. 39787M108 Page 2 of 6 Pages


1 Names of Reporting Persons
I.R.S. Identification Nos. of above persons (entities only)

ERIC SEMLER

2 Check the Appropriate Box If a Member of a Group (See Instructions)

a.     [   ]
b.     [X]

3 SEC Use Only

4 Citizenship or Place of Organization

UNITED STATES

Number of
  Shares
Beneficially
  Owned By
    Each
Reporting
    Person
    With 		5
    

6
    

7
    

8
     		Sole Voting Power
         61,099

Shared Voting Power
         0

Sole Dispositive Power
         61,099

Shared Dispositive Power
         0

9 Aggregate Amount Beneficially Owned by Each Reporting Person

61,099

10 Check Box If the Aggregate Amount in Row (9) Excludes Certain Shares
(See Instructions)

[   ]

11 Percent of Class Represented By Amount in Row (9)

5.17%

12 Type of Reporting Person (See Instructions)

IN; HC

Page 3 of 6 Pages

Item 1(a) Name of Issuer:

Grey Global Group Inc. (the “Issuer”)

Item 1(b) Address of the Issuer’s Principal Executive Offices:

777 Third Avenue, New York, New York 10017

Item 2(a) Name of Person Filing:

                         The Statement is filed on behalf of Mr. Eric Semler (“Mr. Semler”).

                         This Statement relates to Shares (as defined herein) held for the accounts of TCS Capital International, Ltd., a Cayman Islands corporation (“TCS Capital International”), TCS Capital, LP, a Delaware limited partnership (“TCS Capital”), and TCS Capital II, LP, a Delaware limited partnership (“TCS Capital II”).

                         TCS Capital Management, LLC, a Delaware limited liability company (“TCS Capital Management”), is the investment manager of each of TCS Capital International, TCS Capital and TCS Capital II. In his capacity as the managing member of TCS Capital Management, Mr. Semler may be deemed to have investment discretion over, and may be deemed to be the beneficial owner of, securities held for the accounts of TCS Capital International, TCS Capital and TCS Capital II.

Item 2(b) Address of Principal Business Office or, if None, Residence:

                          The address of the principal business office of Mr. Semler is 888 Seventh Avenue, Suite 1504, New York, NY 10019.

Item 2(c) Citizenship:

                         Mr. Semler is a citizen of the United States.

Item 2(d) Title of Class of Securities:

Common Stock, par value $.01 per share (the “Shares”)

Item 2(e) CUSIP Number:

39787M108

Item 3. If this statement is filed pursuant to Rule 13d-1(b), or 13d-2(b) or (c), check whether the person filing is a:

This Item 3 is not applicable.

Page 4 of 6 Pages

Item 4. Ownership:

Item 4(a) Amount Beneficially Owned:

                          As of December 31, 2004, Mr. Semler may be deemed to be the beneficial owner of 61,099 Shares. This number consists of (A) 41,184 Shares held for the account of TCS Capital International, (B) 3,541 Shares held for the account of TCS Capital, and (C) 16,374 Shares held for the account of TCS Capital II.

Item 4(b) Percent of Class:

                          According to the Issuer’s most recent Quarterly Report on Form 10-Q, the number of Shares outstanding as of October 31, 2004 was 1,182,001. The 61,099 Shares of which Mr. Semler may be deemed to be the beneficial owner constitutes approximately 5.17% of the total number of Shares outstanding.

Item 4(c) Number of shares as to which such person has:

Mr. Semler
(i)        Sole power to vote or direct the vote: 61,099
(ii)       Shared power to vote or to direct the vote 0
(iii)      Sole power to dispose or to direct the disposition of 61,099
(iv)      Shared power to dispose or to direct the disposition of 0

Item 5. Ownership of Five Percent or Less of a Class:

This Item 5 is not applicable.

Item 6. Ownership of More than Five Percent on Behalf of Another Person:

This Item 6 is not applicable.

Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person:

This Item 7 is not applicable.

Item 8. Identification and Classification of Members of the Group:

This Item 8 is not applicable.

Item 9. Notice of Dissolution of Group:

This Item 9 is not applicable.

Page 5 of 6 Pages

Item 10. Certification:

                          By signing below Mr. Semler certifies that, to the best of such person’s knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the Issuer of such securities and were not acquired and are not held in connection with or as a participant in any transaction having such purpose or effect.

Page 6 of 6 Pages

SIGNATURES

        After reasonable inquiry and to the best of my knowledge and belief, the undersigned certifies that the information set forth in this statement is true, complete and correct.

Date:   February 14, 2005 ERIC SEMLER


/s/ Eric Semler       
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